Turn your daily routine into a party
Zeep
about the project
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design language
- Packaging design
- Campaigns concept
- Campaigns materials
- Social media templates
De klant
Zeep is a young brand that brings personal care products to the market in a fresh way. Instead of presenting everyday routines as dull and purely functional, Zeep wanted to show the opposite: washing can be fun and even feel like a little celebration. With a bold visual style, the brand targets a broad group of consumers who value joy, recognition, and quality in their daily products.
Vraagstuk
The challenge for Zeep was to stand out in a market often dominated by sober and predictable brands. How do you give an everyday product enough character to spark a smile, without losing credibility or functionality? The brand needed an identity that radiated energy and playfulness, while still being professional enough to remain trustworthy within the personal care and cleaning sector.
The color palette is bursting with bright, sunlit tones that radiate energy and optimism. Each hue was carefully chosen to reflect the soap’s cocktail-inspired scents, from zesty lime green to tropical yellow and playful pink. Together, they form a vibrant visual language that stands out and captures the brand’s spirit. Zeep turns washing into a moment of pure joy.
The How do you party? campaign encourages people to embrace the fun side of getting clean. From water fights to foam-filled celebrations, it transforms washing into something worth sharing. By inviting users to tag Zeep in their photos and videos, the brand becomes part of a lively, spontaneous lifestyle filled with humor and connection.
Each scent has its own distinct pattern made up of geometric forms and small illustrative details. These subtle references to ingredients and mood, from citrus slices to cherries, oranges, and coconuts, give every soap its own playful character. The packaging becomes more than a wrapper, it tells a story, one that captures the joyful feeling of using Zeep.
Brands built on big ideas
Next project
With funeral photography, Ellen creates a warm and approachable identity that offers trust in a vulnerable time.
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Turn your daily routine into a party
Zeep
about the project
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design language
- Packaging design
- Campaigns concept
- Campaigns materials
- Social media templates
De klant
Zeep is a young brand that brings personal care products to the market in a fresh way. Instead of presenting everyday routines as dull and purely functional, Zeep wanted to show the opposite: washing can be fun and even feel like a little celebration. With a bold visual style, the brand targets a broad group of consumers who value joy, recognition, and quality in their daily products.
Vraagstuk
The challenge for Zeep was to stand out in a market often dominated by sober and predictable brands. How do you give an everyday product enough character to spark a smile, without losing credibility or functionality? The brand needed an identity that radiated energy and playfulness, while still being professional enough to remain trustworthy within the personal care and cleaning sector.
The color palette is bursting with bright, sunlit tones that radiate energy and optimism. Each hue was carefully chosen to reflect the soap’s cocktail-inspired scents, from zesty lime green to tropical yellow and playful pink. Together, they form a vibrant visual language that stands out and captures the brand’s spirit, Zeep turns washing into a moment of pure joy.
The How do you party? campaign encourages people to embrace the fun side of getting clean. From water fights to foam-filled celebrations, it transforms washing into something worth sharing. By inviting users to tag Zeep in their photos and videos, the brand becomes part of a lively, spontaneous lifestyle filled with humor and connection.
Each scent has its own distinct pattern made up of geometric forms and small illustrative details. These subtle references to ingredients and mood, from citrus slices to cherries, oranges, and coconuts, give every soap its own playful character. The packaging becomes more than a wrapper, it tells a story, one that captures the joyful feeling of using Zeep.
Brands built on big ideas
Next project
With funeral photography, Ellen creates a warm and approachable identity that offers trust in a vulnerable time.
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Turn your daily routine into a party
Zeep
about the project
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design language
- Packaging design
- Campaigns concept
- Campaigns materials
- Social media templates
De klant
Zeep is a young brand that brings personal care products to the market in a fresh way. Instead of presenting everyday routines as dull and purely functional, Zeep wanted to show the opposite: washing can be fun and even feel like a little celebration. With a bold visual style, the brand targets a broad group of consumers who value joy, recognition, and quality in their daily products.
Vraagstuk
The challenge for Zeep was to stand out in a market often dominated by sober and predictable brands. How do you give an everyday product enough character to spark a smile, without losing credibility or functionality? The brand needed an identity that radiated energy and playfulness, while still being professional enough to remain trustworthy within the personal care and cleaning sector.
The color palette is bursting with bright, sunlit tones that radiate energy and optimism. Each hue was carefully chosen to reflect the soap’s cocktail-inspired scents, from zesty lime green to tropical yellow and playful pink. Together, they form a vibrant visual language that stands out and captures the brand’s spirit, Zeep turns washing into a moment of pure joy.
The How do you party? campaign encourages people to embrace the fun side of getting clean. From water fights to foam-filled celebrations, it transforms washing into something worth sharing. By inviting users to tag Zeep in their photos and videos, the brand becomes part of a lively, spontaneous lifestyle filled with humor and connection.
Each scent has its own distinct pattern made up of geometric forms and small illustrative details. These subtle references to ingredients and mood, from citrus slices to cherries, oranges, and coconuts, give every soap its own playful character. The packaging becomes more than a wrapper, it tells a story, one that captures the joyful feeling of using Zeep.
Merken gebouwd op grote ideeën
Volgende project
Ellen brengt met afscheidsfotografie een warme en toegankelijke identiteit die vertrouwen geeft in een kwetsbare periode.
Modevakschool Nationaal kreeg een moderne en kleurrijke rebranding die vakmanschap en creativiteit uitstraalt.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
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