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Streetwear with an edge
Rogue
about the project
Delivered products
- Concept development
- Logo-design
- Color palette & typography
- Design Language
- Campaign material
- Social media templates
- Packaging & labels
- Magazine
- Website (concept)
Client
Rogue is a streetwear brand built on individuality. Its audience consists of young people who feel at home in a world of discovery and adventure. For them, clothing is more than style, it’s a statement. Rogue asked for a visual identity that radiates strength and independence.
Challenge
How do you create a brand style that feels tough and outspoken without falling into clichés? At the same time, the style needed to be recognizable and versatile, across clothing labels, packaging, and social media. The challenge was to develop a visual language that feels raw and adventurous, yet remains unique and future-proof.
The logo is built from bold, geometric shapes that evoke a sense of movement and progress. Its open lines and asymmetrical details give the brand a distinct signature, clean, modern, and confident. It reflects the fearless mindset at the heart of Rogue.
The grid serves as the foundation of the visual identity. What usually creates order takes on a new role here. Introducing tension between perfection and imperfection, control and freedom.
“Dare to go Rogue” sits at the core of the brand’s identity. It’s more than a tagline; it’s a design philosophy. Every element, from photography to typography, embodies this attitude of independence and defiance. The message isn’t shouted but expressed through contrast, calm, and direction. In doing so, Rogue becomes more than a clothing brand. It becomes an invitation to break expectations and carve your own path.
Brands built on big ideas
Next project
Madeworkers received an approachable and trustworthy identity that brings technology closer to the user.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Streetwear with an edge
Rogue
about the project
Delivered products
- Concept development
- Logo-design
- Color palette & typography
- Design Language
- Campaign material
- Social media templates
- Packaging & labels
- Magazine
- Website (concept)
Client
Rogue is a streetwear brand built on individuality. Its audience consists of young people who feel at home in a world of discovery and adventure. For them, clothing is more than style, it’s a statement. Rogue asked for a visual identity that radiates strength and independence.
Challenge
How do you create a brand style that feels tough and outspoken without falling into clichés? At the same time, the style needed to be recognizable and versatile, across clothing labels, packaging, and social media. The challenge was to develop a visual language that feels raw and adventurous, yet remains unique and future-proof.
The logo is built from bold, geometric shapes that evoke a sense of movement and progress. Its open lines and asymmetrical details give the brand a distinct signature, clean, modern, and confident. It reflects the fearless mindset at the heart of Rogue.
The grid serves as the foundation of the visual identity. What usually creates order takes on a new role here. Introducing tension between perfection and imperfection, control and freedom.
“Dare to go Rogue” sits at the core of the brand’s identity. It’s more than a tagline; it’s a design philosophy. Every element, from photography to typography, embodies this attitude of independence and defiance. The message isn’t shouted but expressed through contrast, calm, and direction. In doing so, Rogue becomes more than a clothing brand. It becomes an invitation to break expectations and carve your own path.
Brands built on big ideas
Next project
Madeworkers received an approachable and trustworthy identity that brings technology closer to the user.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Streetwear with an edge
Rogue
over het project
Delivered products
- Concept development
- Logo-design
- Color palette & typography
- Design Language
- Campaign material
- Social media templates
- Packaging & labels
- Magazine
- Website (concept)
Client
Rogue is a streetwear brand built on individuality. Its audience consists of young people who feel at home in a world of discovery and adventure. For them, clothing is more than style, it’s a statement. Rogue asked for a visual identity that radiates strength and independence.
Challenge
How do you create a brand style that feels tough and outspoken without falling into clichés? At the same time, the style needed to be recognizable and versatile, across clothing labels, packaging, and social media. The challenge was to develop a visual language that feels raw and adventurous, yet remains unique and future-proof.
The logo is built from bold, geometric shapes that evoke a sense of movement and progress. Its open lines and asymmetrical details give the brand a distinct signatur, clean, modern, and confident. It reflects the fearless mindset at the heart of Rogue.
The grid serves as the foundation of the visual identity. What usually creates order takes on a new role her. Introducing tension between perfection and imperfection, control and freedom.
“Dare to go Rogue” sits at the core of the brand’s identity. It’s more than a tagline; it’s a design philosophy. Every element, from photography to typography, embodies this attitude of independence and defiance. The message isn’t shouted but expressed through contrast, calm, and direction. In doing so, Rogue becomes more than a clothing brand. It becomes an invitation to break expectations and carve your own path.
Merken gebouwd op grote ideeën
Volgende project
Madeworkers received an approachable and trustworthy identity that brings technology closer to the user.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
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