A sustainable picnic experience
Paperclub
about the project
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design Language
- Packaging design
- Campaign materials
- Merchandise & tote bags
- Social media templates
Client
Paper Club wanted to showcase the versatility of paper packaging and link it to the joy of eating, sharing, and spending time together. This concept created space to connect sustainability with fun and accessibility. The outcome needed to prove that eco-friendly choices aren’t boring, but actually enhance the experience.
Challenge
The challenge was to present paper, an everyday material, in a surprising way. How do you make consumers see that paper packaging is not only functional, but also attractive and inspiring? Paper Club asked for an identity that was both educational and inviting, with a look and feel that resonates with young, eco-conscious consumers.
The concept behind The Paper Club centers on shared moments and mindful choices. The packaging is designed to be part of the experience light, functional, and inviting to open and enjoy together. The brand shows that sustainability doesn’t have to come at the expense of joy or style; instead, it can be a natural and inspiring part of everyday life.
The contrast between deep green and pink forms the core of the visual identity. Green reflects the brand’s sustainable character, while pink brings warmth and vibrancy. Together, they give the packaging a fresh, modern look, one that makes sustainability feel appealing rather than preachy.
Hand-drawn illustrations are a key element of the brand’s personality. They depict simple foods like sandwiches, cheese, and fruit, a playful nod to what’s inside the packaging. These sketches make the brand feel human and approachable, adding an artisanal touch that feels both personal and authentic. The result is a visual identity that captures the warmth, creativity, and shared joy of eating together.
Brands build on big ideas
Next project
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Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
NL |
EN
A sustainable picnic experience
Paper club
about the project
Delivered products
- Brand strategy
- Logo design
- Color palet
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design Language
- Packaging design
- Campaign materials
- Merchandise & tote bags
- Social media templates
Client
Paper Club wanted to showcase the versatility of paper packaging and link it to the joy of eating, sharing, and spending time together. This concept created space to connect sustainability with fun and accessibility. The outcome needed to prove that eco-friendly choices aren’t boring, but actually enhance the experience.
Challenge
The challenge was to present paper, an everyday material, in a surprising way. How do you make consumers see that paper packaging is not only functional, but also attractive and inspiring? Paper Club asked for an identity that was both educational and inviting, with a look and feel that resonates with young, eco-conscious consumers.
te & typography - Design Language
- Packaging design
- Campaign materials
- Merchandise & tote bags
- Social media templates
Client
Paper Club wanted to showcase the versatility of paper packaging and link it to the joy of eating, sharing, and spending time together. This concept created space to connect sustainability with fun and accessibility. The outcome needed to prove that eco-friendly choices aren’t boring, but actually enhance the experience.
Challenge
The challenge was to present paper, an everyday material, in a surprising way. How do you make consumers see that paper packaging is not only functional, but also attractive and inspiring? Paper Club asked for an identity that was both educational and inviting, with a look and feel that resonates with young, eco-conscious consumers.
The concept behind The Paper Club centers on shared moments and mindful choices. The packaging is designed to be part of the experience light, functional, and inviting to open and enjoy together. The brand shows that sustainability doesn’t have to come at the expense of joy or style; instead, it can be a natural and inspiring part of everyday life.
The contrast between deep green and pink forms the core of the visual identity. Green reflects the brand’s sustainable character, while pink brings warmth and vibrancy. Together, they give the packaging a fresh, modern look, one that makes sustainability feel appealing rather than preachy.
Hand-drawn illustrations are a key element of the brand’s personality. They depict simple foods like sandwiches, cheese, and fruit. A playful nod to what’s inside the packaging. These sketches make the brand feel human and approachable, adding an artisanal touch that feels both personal and authentic. The result is a visual identity that captures the warmth, creativity, and shared joy of eating together.
Brands build on big ideas
Next project
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
NL |
EN
A sustainable picnic experience
Paper club
about the project
Delivered products
- Brand strategy
- Logo design
- Color palette & typography
- Design Language
- Packaging design
- Campaign materials
- Merchandise & tote bags
- Social media templates
Client
Paper Club wanted to showcase the versatility of paper packaging and link it to the joy of eating, sharing, and spending time together. This concept created space to connect sustainability with fun and accessibility. The outcome needed to prove that eco-friendly choices aren’t boring, but actually enhance the experience.
Challenge
The challenge was to present paper, an everyday material, in a surprising way. How do you make consumers see that paper packaging is not only functional, but also attractive and inspiring? Paper Club asked for an identity that was both educational and inviting, with a look and feel that resonates with young, eco-conscious consumers.
The concept behind The Paper Club centers on shared moments and mindful choices. The packaging is designed to be part of the experience light, functional, and inviting to open and enjoy together. The brand shows that sustainability doesn’t have to come at the expense of joy or style; instead, it can be a natural and inspiring part of everyday life.
The contrast between deep green and pink forms the core of the visual identity. Green reflects the brand’s sustainable character, while pink brings warmth and vibrancy. Together, they give the packaging a fresh, modern look, one that makes sustainability feel appealing rather than preachy.
Hand-drawn illustrations are a key element of the brand’s personality. They depict simple foods like sandwiches, cheese, and fruit. A playful nod to what’s inside the packaging. These sketches make the brand feel human and approachable, adding an artisanal touch that feels both personal and authentic. The result is a visual identity that captures the warmth, creativity, and shared joy of eating together.
Brands build on big ideas
Next project
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing
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