An Accessible Co-working Space
De Coffice
about the project
Delivered products
- Brand personality workshop + Brand profile
- Tagline
- Logo design
- Color palette & typography
- Design language
- Posters
- Flyers
- Banners
- One-page website
- Social media templates
Client
The Coffice is an initiative by Campus. It provides young people with an accessible place to study, work, and connect. The concept needed to feel familiar to those who already knew Campus, while also standing on its own with a unique identity. The goal was to create a space that inspires, welcomes, and brings people together.
Challenge
The main challenge was to create a brand identity that aligned with the existing Campus style, yet could function independently. At the same time, the brand needed to radiate professionalism without losing the accessibility and energy that resonated with its target audience. Recognition, distinction, and approachability formed the foundation for The Coffice’s visual identity.
Partners
Photographer: Lara van den Broek
The identity of De Coffice visually aligns with that of The Campus. By harmonizing color, typography, and design language, the two form a recognizable family of brands. The diamond shape, also visible in The Campus identity, acts as a clear and unifying element.
The tagline “More than a workplace” captures the essence of De Coffice in a single line: a space where working, learning, and connecting come together. It also hints at the broader concept, more than one single workplace, as De Coffice locations are spread across the country.
The design language uses illustration to create an abstract interpretation of the workspace. Diagonal lines convey movement and openness, while subtle shapes reference coffee, people, connection, and growth. Together, they form a visual language that reflects the energy and spirit of De Coffice.
All elements come together in the promotional materials. Posters, flyers, and banners demonstrate how illustrations, patterns and photography complement one another. Easy to use and consistent in style, they allow De Coffice to present itself clearly and cohesively across every location.
Brands build on big ideas
Next project
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that spark exactly when you need it, straight to your inbox. At Fraaij Makers, we believe a brand isn’t built in a single day. It’s a process of creating, adjusting, and continuously learning. Our newsletter is your gentle reminder to pause, reflect on your brand, and gain fresh insights, tips, and ideas to help your brand grow even further.
An Accessible Co-working Space
De Coffice
about the project
Delivered products
- Brand personality workshop + Brand profile
- Tagline
- Logo design
- Color palette & typography
- Design language
- Posters
- Flyers
- Banners
- Social media templates
- Webdesign
Client
The Coffice is an initiative by Campus. It provides young people with an accessible place to study, work, and connect. The concept needed to feel familiar to those who already knew Campus, while also standing on its own with a unique identity. The goal was to create a space that inspires, welcomes, and brings people together.
.
Challenge
The main challenge was to create a brand identity that aligned with the existing Campus style, yet could function independently. At the same time, the brand needed to radiate professionalism without losing the accessibility and energy that resonated with its target audience. Recognition, distinction, and approachability formed the foundation for The Coffice’s visual identity.
Partners
Photography: Lara van den Broek
The identity of De Coffice visually aligns with that of The Campus. By harmonizing color, typography, and design language, the two form a recognizable family of brands. The diamond shape, also visible in The Campus identity, acts as a clear and unifying element.
The tagline “More than a workplace” captures the essence of De Coffice in a single line: a space where working, learning, and connecting come together. It also hints at the broader concept, more than one single workplace, as De Coffice locations are spread across the country.
The design language uses illustration to create an abstract interpretation of the work space. Diagonal lines convey movement and openness, while subtle shapes reference coffee, people, connection, and growth. Together, they form a visual language that reflects the energy and spirit of De Coffice.
All elements come together in the promotional materials. Posters, flyers, and banners demonstrate how illustrations, patterns, and photography complement one another. Easy to use and consistent in style, they allow De Coffice to present itself clearly and cohesively across every location.
Brands build on big ideas
Next project
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that spark exactly when you need it, straight to your inbox. At Fraaij Makers, we believe a brand isn’t built in a single day. It’s a process of creating, adjusting, and continuously learning. Our newsletter is your gentle reminder to pause, reflect on your brand, and gain fresh insights, tips, and ideas to help your brand grow even further.
An Accessible Co-working Space
De coffice
about the project
Delivered products
- Brand personality workshop + Brand profile
- Tagline
- Logo design
- Color palette & typography
- Design Language
- Posters
- Flyers
- Banners
- Social media templates
- Webdesign
Client
The Coffice is an initiative by Campus. It provides young people with an accessible place to study, work, and connect. The concept needed to feel familiar to those who already knew Campus, while also standing on its own with a unique identity. The goal was to create a space that inspires, welcomes, and brings people together.
Challenge
The main challenge was to create a brand identity that aligned with the existing Campus style, yet could function independently. At the same time, the brand needed to radiate professionalism without losing the accessibility and energy that resonated with its target audience. Recognition, distinction, and approachability formed the foundation for The Coffice’s visual identity.
Partners
Photographer: Lara van den Broek
The identity of De Coffice visually aligns with that of The Campus. By harmonizing color, typography, and design language, the two form a recognizable family of brands. The diamond shape, also visible in The Campus identity, acts as a clear and unifying element.
The tagline “More than a workplace” captures the essence of De Coffice in a single line: a space where working, learning, and connecting come together. It also hints at the broader concept, more than one single workplace, as De Coffice locations are spread across the country.
The design language uses illustration to create an abstract interpretation of the workspace. Diagonal lines convey movement and openness, while subtle shapes reference coffee, people, connection, and growth. Together, they form a visual language that reflects the energy and spirit of De Coffice.
All elements come together in the promotional materials. Posters, flyers, and banners demonstrate how illustrations, patterns, and photography complement one another. Easy to use and consistent in style, they allow De Coffice to present itself clearly and cohesively across every location.
Brands build on big ideas
Next project
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that spark exactly when you need it—straight to your inbox. At Fraaij Makers, we believe a brand isn’t built in a single day. It’s a process of creating, adjusting, and continuously learning. Our newsletter is your gentle reminder to pause, reflect on your brand, and gain fresh insights, tips, and ideas to help your brand grow even further.
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