Build a brand aligned with your ambitions
At Fraaij Makers, we craft branding that grows from your ambitions and aligns with your goals. We offer both individual products and complete packages, giving you exactly what your brand needs at this moment. On this page, you’ll discover the different ways to build a brand that perfectly fits your business.
Packages
Brandhouse
Building a strong brand is much like building a house. You start with a solid foundation, build it up stone by stone, and make sure every part is connected. A house without a good base will crumble, the same goes for a brand.
The Brandhouse shows that a brand only stands strong when all its elements work together. Brand strategy is your foundation; the core, the ‘why,’ and the direction of your brand. On top of that, you build the frame: the visual identity that forms the basis for recognition and trust. Finally, the furniture you place inside; your practical brand expressions like packaging, campaigns, and communication, make your brand come alive.
When all these elements are in balance, your house becomes a home. A place people want to visit and connect with.
The packages below show how the different layers of the Brandhouse come together. Each package is an example of how strategy, visual identity, and execution strengthen each other to form one cohesive whole. This gives you a clear picture of what’s possible when every part of your brand works in harmony.
Not seeing the perfect fit? Further down this page, you’ll also find individual products to strengthen your brand in a way that suits your business.
Start-up Package
A package combining the brand personality workshop with a strong visual basis, so you can launch your brand professionally and with confidence right away.
Scale-up Package
With the Scale-up Package, we take your brand to the next level. We build from a strong foundation toward a distinctive brand identity.
Complete branding
Complete Branding gives your brand everything it needs, from strategy and visual identity to brand assets and media tools that bring your story to life.
Foundation
Strategy
Together, we lay the foundation your brand can grow from. We uncover your brand personality and strategy, gaining deep insight into your unique story. This foundation brings clarity, focus, and direction.
Brand Personality Workshop
What sets your brand apart from all the others? In this workshop, we explore the essence of your brand together.
Brand Personality Workshop + Brand Strategy
This trajectory combines the power of the Brand Personality Workshop with a clear and actionable brand strategy.
Frame
Visual Identity
From a strong foundation, we build the visible structure of your brand. We design a visual identity giving your brand a character that attracts attention and builds recognition.
Logo
A strong logo that stands out, is instantly recognizable, and perfectly fits your brand.
Basic Visual Identity
A logo, typography, and color palette that form the foundation for a cohesive and recognizable look. Perfect for starting professionally and being immediately visible.
Complete Visual Identity
A strong logo, a balanced color palette, typography that amplifies your story, and a design language that ties it all together.
Visual Identity without Logo
Already have a logo but missing consistency in the rest? With a refreshed design language, typography, and color palette, we’ll make sure your brand feels complete.
Design Language
Graphic elements, patterns, and icons that create a visual language running through every touchpoint.
Photography
In collaboration with Lara van den Broek, we create photography that tells your story, captures your brand’s essence, and builds recognition.
Furniture
Touchpoints
Everything that brings your brand to life for your audience, from campaigns and print to packaging and activations. Once the foundation and structure are in place, we design tangible experiences that connect and resonate both online and offline.
Essentials
Tangible brand assets that make your brand visible in the real world, from business cards and stationery to menus, posters, and apparel.
Brand Video
In collaboration with Grid Content, we bring your brand to life through film, capturing its essence and translating it into a powerful visual story.
Packaging
Distinctive packaging design that makes your product stand out and immediately recognizable to your audience.
Brandhub
An online hub where you and your team have easy access to all brand assets and guidelines, ensuring clarity and consistency.
Whether you’re starting small or aiming big, your brand deserves to be seen and remembered
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Build a brand aligned with your ambitions
At Fraaij Makers, we craft branding that grows from your ambitions and aligns with your goals. We offer both individual products and complete packages, giving you exactly what your brand needs at this moment. On this page, you’ll discover the different ways to build a brand that perfectly fits your business.
Packages
Brandhouse
Building a strong brand is much like building a house. You start with a solid foundation, build it up stone by stone, and make sure every part is connected. A house without a good base will crumble, the same goes for a brand.
The Brandhouse shows that a brand only stands strong when all its elements work together. Brand strategy is your foundation; the core, the ‘why,’ and the direction of your brand. On top of that, you build the frame: the visual identity that forms the basis for recognition and trust. Finally, the furniture you place inside; your practical brand expressions like packaging, campaigns, and communication, make your brand come alive.
When all these elements are in balance, your house becomes a home. A place people want to visit and connect with.
The packages below show how the different layers of the Brandhouse come together. Each package is an example of how strategy, visual identity, and execution strengthen each other to form one cohesive whole. This gives you a clear picture of what’s possible when every part of your brand works in harmony.
Not seeing the perfect fit? Further down this page, you’ll also find individual products to strengthen your brand in a way that suits your business.
Start-up Package
Combine the Brand Personality Workshop with a strong visual foundation, helping you launch your brand professionally and with confidence from day one.
Scale-up Package
With the Scale-up Package, we take your brand to the next level. We build from a strong foundation toward a distinctive brand identity.
Complete branding
Complete Branding gives your brand everything it needs, from strategy and visual identity to brand assets and media tools that bring your story to life.
Foundation
Strategy
Together, we lay the foundation your brand can grow from. We uncover your brand personality and strategy, gaining deep insight into your unique story. This foundation brings clarity, focus, and direction.
Brand Personality Workshop
What sets your brand apart from all the others? In this workshop, we explore the essence of your brand together.
Brand Personality Workshop + Brand Strategy
This trajectory combines the power of the Brand Personality Workshop with a clear and actionable brand strategy.
Frame
Visual Identity
From a strong foundation, we build the visible structure of your brand. We design a visual identity giving your brand a character that attracts attention and builds recognition.
Logo
A strong logo that stands out, is instantly recognizable, and perfectly fits your brand.
Basic Visual Identity
A logo, typography, and color palette that form the foundation for a cohesive and recognizable look. Perfect for starting professionally and being immediately visible.
Complete Visual Identity
A strong logo, a balanced color palette, typography that amplifies your story, and a design language that ties it all together.
Visual Identity without Logo
Already have a logo but missing consistency in the rest? With a refreshed design language, typography, and color palette, we’ll make sure your brand feels complete.
Design Language
Graphic elements, patterns, and icons that create a visual language running through every touchpoint.
Photography
In collaboration with Lara van den Broek, we create photography that tells your story, captures your brand’s essence, and builds recognition.
Furniture
Touchpoints
Everything that brings your brand to life for your audience, from campaigns and print to packaging and activations. Once the foundation and structure are in place, we design tangible experiences that connect and resonate both online and offline.
Essentials
Tangible brand assets that make your brand visible in the real world, from business cards and stationery to menus, posters, and apparel.
Brand Video
In collaboration with Grid Content, we bring your brand to life through film, capturing its essence and translating it into a powerful visual story.
Packaging
Distinctive packaging design that makes your product stand out and immediately recognizable to your audience.
Brandhub
An online hub where you and your team have easy access to all brand assets and guidelines, ensuring clarity and consistency.
Whether you’re starting small or aiming big, your brand deserves to be seen and remembered.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Build a brand aligned with your ambitions
At Fraaij Makers, we craft branding that grows from your ambitions and aligns with your goals. We offer both individual products and complete packages, giving you exactly what your brand needs at this moment. On this page, you’ll discover the different ways to build a brand that perfectly fits your business.
Packages
Brandhouse
Building a strong brand is much like building a house. You start with a solid foundation, build it up stone by stone, and make sure every part is connected. A house without a good base will crumble, the same goes for a brand.
The Brandhouse shows that a brand only stands strong when all its elements work together. Brand strategy is your foundation; the core, the ‘why,’ and the direction of your brand. On top of that, you build the frame: the visual identity that forms the basis for recognition and trust. Finally, the furniture you place inside; your practical brand expressions like packaging, campaigns, and communication, make your brand come alive.
When all these elements are in balance, your house becomes a home. A place people want to visit and connect with.
The packages below show how the different layers of the Brandhouse come together. Each package is an example of how strategy, visual identity, and execution strengthen each other to form one cohesive whole. This gives you a clear picture of what’s possible when every part of your brand works in harmony.
Not seeing the perfect fit? Further down this page, you’ll also find individual products to strengthen your brand in a way that suits your business.
Start-up Package
Combine the Brand Personality Workshop with a strong visual foundation, helping you launch your brand professionally and with confidence from day one.
Scale-up Package
With the Scale-up Package, we take your brand to the next level. We build from a strong foundation toward a distinctive brand identity.
Complete branding
Complete Branding gives your brand everything it needs, from strategy and visual identity to brand assets and media tools that bring your story to life.
Foundation
Strategy
Together, we lay the foundation your brand can grow from. We uncover your brand personality and strategy, gaining deep insight into your unique story. This foundation brings clarity, focus, and direction.
Brand Personality Workshop
What sets your brand apart from all the others? In this workshop, we explore the essence of your brand together.
Brand Personality Workshop + Brand Strategy
This trajectory combines the power of the Brand Personality Workshop with a clear and actionable brand strategy.
Frame
Visual Identity
From a strong foundation, we build the visible structure of your brand. We design a visual identity giving your brand a character that attracts attention and builds recognition.
Logo
A strong logo that stands out, is instantly recognizable, and perfectly fits your brand.
Basic Visual Identity
A logo, typography, and color palette that form the foundation for a cohesive and recognizable look. Perfect for starting professionally and being immediately visible.
Complete Visual Identity
A strong logo, a balanced color palette, typography that amplifies your story, and a design language that ties it all together.
Visual Identity without Logo
Already have a logo but missing consistency in the rest? With a refreshed design language, typography, and color palette, we’ll make sure your brand feels complete.
Design Language
Graphic elements, patterns, and icons that create a visual language running through every touchpoint.
Photography
In collaboration with Lara van den Broek, we create photography that tells your story, captures your brand’s essence, and builds recognition.
Furniture
Touchpoints
Everything that brings your brand to life for your audience, from campaigns and print to packaging and activations. Once the foundation and structure are in place, we design tangible experiences that connect and resonate both online and offline.
Essentials
Tangible brand assets that make your brand visible in the real world, from business cards and stationery to menus, posters, and apparel.
Brand Video
In collaboration with Grid Content, we bring your brand to life through film, capturing its essence and translating it into a powerful visual story.
Packaging
Distinctive packaging design that makes your product stand out and immediately recognizable to your audience.
Brandhub
An online hub where you and your team have easy access to all brand assets and guidelines, ensuring clarity and consistency.
Whether you’re starting small or aiming big, your brand deserves to be seen and remembered.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
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