Photography with character
Lara
about the project
Delivered products
- Logo-design
- Color palette & typography
- Design Language
- Website
- Businesscards
- Social media templates
Client
Lara van den Broek is a photographer with a distinctive, daring style. Her work stands out through powerful images that capture emotion and character. The challenge was to develop a brand identity that radiates the same energy as her photography. Lara wanted to stand out in a competitive market with a visual style that not only supports her portfolio but also reflects her personality and vision.
Challenge
How do you give a photographer a visual identity that is just as powerful as the images she creates? Lara was looking for a style that conveys professionalism, yet is playful and creative enough to highlight her unique approach. The brand needed to remain consistently recognizable and versatile: from print materials to social media.
The logo strikes a confident, distinctive tone with a solid typographic base and playful curves. It balances precision with fluidity. A reflection of Lara’s approach: professional, but always with a touch of creativity.
A flowing line weaves through the designs, echoing Lara’s way of seeing the world, always searching for connection. It brings movement and continuity to the brand, becoming the unmistakable “purple thread” that ties everything together.
The patterns grow out of that same line, adding texture and depth. They bring energy without overwhelming the photography, allowing images and design to complement each other naturally. The result is a visual identity that feels dynamic, personal, and unmistakably Lara.
Brands built on big ideas
Next project
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Rogue received a tough and raw identity that perfectly matches the streetwear culture and adventurous lifestyle.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Photography with character
Lara
about the project
Delivered products
- Logo-design
- Color palette & typography
- Design Language
- Website
- Businesscards
- Social media templates
Client
Lara van den Broek is a photographer with a distinctive, daring style. Her work stands out through powerful images that capture emotion and character. The challenge was to develop a brand identity that radiates the same energy as her photography. Lara wanted to stand out in a competitive market with a visual style that not only supports her portfolio but also reflects her personality and vision.
Challenge
How do you give a photographer a visual identity that is just as powerful as the images she creates? Lara was looking for a style that conveys professionalism, yet is playful and creative enough to highlight her unique approach. The brand needed to remain consistently recognizable and versatile: from print materials to social media.
The logo strikes a confident, distinctive tone with a solid typographic base and playful curves. It balances precision with fluidity. A reflection of Lara’s approach: professional, but always with a touch of creativity.
A flowing line weaves through the designs, echoing Lara’s way of seeing the world, always searching for connection. It brings movement and continuity to the brand, becoming the unmistakable “purple thread” that ties everything together.
The patterns grow out of that same line, adding texture and depth. They bring energy without overwhelming the photography, allowing images and design to complement each other naturally. The result is a visual identity that feels dynamic, personal, and unmistakably Lara.
Brands built on big ideas
Next project
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Rogue received a tough and raw identity that perfectly matches the streetwear culture and adventurous lifestyle.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
Photography with character
Lara
about the project
Delivered products
- Logo-design
- Color palette & typography
- Design Language
- Website
- Businesscards
- Social media templates
Client
Lara van den Broek is a photographer with a distinctive, daring style. Her work stands out through powerful images that capture emotion and character. The challenge was to develop a brand identity that radiates the same energy as her photography. Lara wanted to stand out in a competitive market with a visual style that not only supports her portfolio but also reflects her personality and vision.
Challenge
How do you give a photographer a visual identity that is just as powerful as the images she creates? Lara was looking for a style that conveys professionalism, yet is playful and creative enough to highlight her unique approach. The brand needed to remain consistently recognizable and versatile: from print materials to social media.
The logo strikes a confident, distinctive tone with a solid typographic base and playful curves. It balances precision with fluidity. A reflection of Lara’s approach: professional, but always with a touch of creativity.
A flowing line weaves through the designs, echoing Lara’s way of seeing the world, always searching for connection. It brings movement and continuity to the brand, becoming the unmistakable “purple thread” that ties everything together.
The patterns grow out of that same line, adding texture and depth. They bring energy without overwhelming the photography, allowing images and design to complement each other naturally. The result is a visual identity that feels dynamic, personal, and unmistakably Lara.
Brands built on big ideas
Next project
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Modevakschool Nationaal received a modern and colorful rebranding that radiates craftsmanship and creativity.
Join our community!
Sign up for our newsletter
Building a strong brand starts with inspiration. With our newsletter, you’ll receive that inspiration right when you need it, in your inbox. At Fraaij Makers, we believe a brand isn’t built in a day. It’s a process of building, adjusting, and continuous learning. Our newsletter is your reminder to pause and reflect on your brand. It offers insights, tips, and ideas to help your brand keep growing.
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